The name Haku means “white” in Japanese and refers to the Japanese white rice that is the origin of the liquid. Moreover, it can also be read as “brilliant” – a tribute to the craft of mastering a clear, clean, and luminous vodka. Haku is different from other vodkas which are made from potato, corn, or wheat and uses a uniquely Japanese method of bamboo charcoal filtration. Suntory has been making vodka since 1956, and Haku represents Suntory’s philosophy of craftsmanship, meticulous attention to detail, and commitment to quality. The liquid has an unparalleled soft, round and subtly sweet taste.